WHAT WE DO We help you/your team turn data into...
REVENUE GROWTH
We've worked with multiple retail banks and insurers to develop data-driven, real-time marketing capabilities that are now generating hundreds of millions of pounds in revenue every year.
We typically start with a few simple-to-execute, proven use cases that support your strategy and bring it to life. Our initial focus is to deliver maximum impact in as short a timescale as possible utilising existing technology, processes and people.
Having proven what's possible, we then work with you/your team to build a roadmap that delivers the bigger prize. At each stage, we take relatively small steps but all of those steps build towards your strategy vision.
In our experience, 'big bang' projects typically fail so we take the opposite approach; small sprints via targeted investments that succeed in helping to build confidence in the overall strategy direction.
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FRAUD REDUCTION
Our approach with fraud is to help clients move from a simple approach that typically creates thousands of daily false positives to the creation of a unique 'customer digital signature' for every customer.
This signtaure is based on how each customer interacts with the client. By comparing how a user within any given web session behaves compared to previous web interactions helps to identify abnormal behaviour - in real-time! Factors might include session timings, typing speed, geography, access platform(s), abnormal browsing behaviour etc. All can be combined into a real-time fraud score to be fed through to agents to adjust the customer treatment.
In our experience, operationalising this type of key behavioural information into a client's real-time customer scoring system is incredibly powerful, driving significant fraud reduction and an interaction effectiveness improvement of 1000%+.
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SEAMLESS CUSTOMER EXPERIENCES
Every organisation measures NPS, CSAT or Brand Advocacy, and most invest in ad-hoc research to understand customer experience. The challenge with these approaches is that they are either a 'Rear View Mirror' approach that tells you how well you've done in the past, or one-off deep dives that quickly become outdated. A key point of failure is they don't enable you to make swift, material changes to the Customer Experience.
Our approach is programmatic with a clear focus on current operational capabilities to:
identify key painpoints in the customer journey
enable active diagnosis of root causes
highlight design changes that move the experience dial
facilitate ongoing monitoring of impact to drive continuous improvement.
We engineer out pain points and previous projects have delivered double digit growth in headline NPS
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SUSTAINABLE COMPETITIVE ADVANTAGE
Unlike many large consultancies and/or software vendors, we bring an independent external perspective that allows us to look at business problems in a highly pragmatic and straight forward way.
We provide advice on how data and analytics simplification and/or investment can deliver and sustanable competitive advantage for your business.
We have no hidden agendas e.g. selling particular IT solutions or large, costly implementation teams we need to find work for.
We just offer genuine, informed advice drawn from years of working with many of the worlds largest Financial Services brands.
And in terms of competitive advantage, previous projects have driven hundreds of millions of £ in benefits across marketing, sales, finance, risk & regulatory functions.
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BUSINESS EFFICIENCY
We are unapolgetically focussed on business outcomes delivered from data and analytics.
We know positive outcomes are only achieved if data and analytics innovation is put into production.
We've seen organisations who successfully experiment with data and analytic techniques and finding value, but struggle to get these successfully deployed.
Our approach is to understand current capabilities versus the few key foundational capabilities required to massively scale outcomes via multiple use cases, quickly and efficiently.
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HIGH PERFORMING TEAMS
We often see pockets of analytic excellence within the organisations we work with but perhaps unsurprisingly, we also regularly see underperforming teams within those same organisations.
Poor performing teams are relatively easy to spot; they lack innovation and are happy to focus on simple replication of what they've always done. This typically results in declining team performance, trust and relevancy within the organisation. It's not unusual to see those teams incurring high levels of costs but delivering low levels of value - disappointing for all.
Another common challenge we see is an analytic team fully focused on the next shiny new opportunity...whilst failing to properly utilise some of the core capabilities the team/client already possesses.
Having worked in organisations of varying sizes and geographies, we're able to quickly spot excellence. More importantly, we're also good at spotting teams who have lost their way and allowed inefficient ways of working and poor processes to inhibit the operationalisation of new insights.
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HOW WE WORK Our clients acknowledge we're a bit different...not your 'normal' firm of consultants
Our focus: Unashamedly delivering the very best outcome for the project in hand...
We're NOT focused on selling multi-year programmes
We're independent/technology agnostic; we're NOT wed to any particular technology supplier(s)
Our key motivation is your success
We are here to guide you, not for you to teach us...
We bring answers based on direct experience
We bring a huge library of proven analytics use cases
We share best practice based on working with some of the world's biggest Financial Services companies
A key goal is to help you grow as a business, a team and as individuals
We focus on practical solutions (rather than theoretical strategies that might work)...
We're unapologetically focused on outcomes
We'll be honest with you about changes (even if challenging the status quo) where we're confident these will make a material difference
We'll help you develop data capabilities that support your continued success
In summary, our goal is to help clients turn data into value - whether it's developing a data and analytics strategy, creating a roadmap/business case or guidance on organisational change to help realise the value
TESTIMONIALS
Don't take our word for it...
"They add value through a powerful combination of extensive, global experience, flexibility and a firm focus on agreed outcomes..."
Head of Data & Analytics, Major UK Retail Bank
I was impressed by the speed with which the team at Prickly Cactus assessed our capabilities and where we were in our journey. They helped us across multiple areas – refining our strategy, confirming capability gaps, building a roadmap, defining the business case for investment (through use cases based on previous, proven deployments) and shaping our business and technical requirements
Head of Data & Analytics
UK Retail Bank
Tony has an unparalleled ability to think commercially and strategically whilst being able to quickly delve into intricate technical detail when required. This blend of business acumen and technical know-how has meant he has been a trusted advisor on a number of projects over the years, often helping find solutions and ways forward in particular challenging situations
Head of Transformation
Top 5 UK Retail Bank
Phil is great to work with – responsive, approachable & incisive – and willing to challenge with a different perspective where necessary. The result has been an effective working relationship with me and the wider team here at Tesco based on powerful, data-grounded insights which have undoubtedly helped us better understand and improve some of the key drivers of our business
Commercial Director (Insurance)
Tesco Bank Plc
Any time we’ve given Phil a brief, I and my team have always been confident that we’ll get back new and innovative ways to help the business understand & manage given opportunities or threats, all based on thorough analysis of the available data
UK Data & Analytics Director
RSA Group Plc
Tony and the team at Prickly Cactus have been highly effective in helping deliver and embed change by bringing our detailed customer data, together with deep analytical insight and real-time decisioning. Time and again they have proven to drive successful business outcomes. This has led to award winning customer experiences and ROI’s well into 8 and 9 figures per annum.
Their knowledge and ability to grasp the short, medium and long term needs, quickly provides customer success, with the added bonus that we learn something new from every engagement
VP Alliances
Digital Technologies
The Prickly Cactus team's deep experience in Financial Services and other regulated businesses makes them a great partner in shaping and enabling strategic technology change in the Banking/FS industry. I particularly value their pragmatic and articulate way of engaging which means they're a real asset across the C-Suite
Head of Transformation
UK Retail Bank
MEET THE TEAM
FIND OUT MORE / CONTACT US
07534 223120
Wesley Offices, 74 Silver Street, Nailsea, Bristol, England, BS48 2DS
Please make an enquiry and we'll get back to you as soon as possible.