TURNING DATA INTO... 
REVENUE GROWTH 
If you're using data and analytics to drive revenue growth, no matter where you are in that journey, we can identify the biggest opportunities for you...and show you how realise them. 
TURNING DATA INTO... 
SEAMLESS CUSTOMER EXPERIENCES 
Brand loyalty and advocacy are built on customer experiences, with digital channels more critical than ever. We bring deep knowledge of customer driven decisoning to accelerate your path to great customer experiences. 
TURNING DATA INTO... 
BUSINESS EFFICIENCY 
Fact - Data and analytics deliver value. We can help you address the challenge of scaling data driven decisioning and outcomes without exponentially growing cost and complexity. 
TURNING DATA INTO... 
FRAUD REDUCTION 
Delivering massive reductions in false positives based on real time determination of how THIS individual is behaving within THIS interaction or claim 
TURNING DATA INTO... 
SUSTAINABLE COMPETITIVE ADVANTAGE 
Actionable insights into how data and analytics can position your company to drive revenue, reduce costs & achieve speed to market 
TURNING DATA INTO... 
HIGH PERFORMING TEAMS 
Understanding how current organisation, capabilities, working practices and speed to outcome realisation can be improved 

  WHAT WE DO  We help you/your team turn data into...  

 REVENUE GROWTH 

FRAUD REDUCTION 

 SEAMLESS CUSTOMER EXPERIENCES 

SUSTAINABLE COMPETITIVE ADVANTAGE 

 BUSINESS EFFICIENCY 

HIGH PERFORMING TEAMS 

 HOW WE WORK  Our clients acknowledge we're a bit different...not your 'normal' firm of consultants  

Our focus: Unashamedly delivering the very best outcome for the project in hand... 

We're NOT focused on selling multi-year programmes 
We're independent/technology agnostic; we're NOT wed to any particular technology supplier(s) 
Our key motivation is your success 
 

We are here to guide you, not for you to teach us... 

We bring answers based on direct experience 
We bring a huge library of proven analytics use cases 
We share best practice based on working with some of the world's biggest Financial Services companies 
A key goal is to help you grow as a business, a team and as individuals 
 

We focus on practical solutions (rather than theoretical strategies that might work)... 

We're unapologetically focused on outcomes 
We'll be honest with you about changes (even if challenging the status quo) where we're confident these will make a material difference 
We'll help you develop data capabilities that support your continued success 

 In summary, our goal is to help clients turn data into value - whether it's developing a data and analytics strategy, creating a roadmap/business case or guidance on organisational change to help realise the value  

 
TESTIMONIALS 
 
Don't take our word for it... 

"They add value through a powerful combination of extensive, global experience, flexibility and a firm focus on agreed outcomes..." 

Head of Data & Analytics, Major UK Retail Bank 
 
 
 
I was impressed by the speed with which the team at Prickly Cactus assessed our capabilities and where we were in our journey. They helped us across multiple areas – refining our strategy, confirming capability gaps, building a roadmap, defining the business case for investment (through use cases based on previous, proven deployments) and shaping our business and technical requirements 
 
Head of Data & Analytics 
UK Retail Bank 
Tony has an unparalleled ability to think commercially and strategically whilst being able to quickly delve into intricate technical detail when required. This blend of business acumen and technical know-how has meant he has been a trusted advisor on a number of projects over the years, often helping find solutions and ways forward in particular challenging situations 
 
Head of Transformation 
Top 5 UK Retail Bank 
Phil is great to work with – responsive, approachable & incisive – and willing to challenge with a different perspective where necessary. The result has been an effective working relationship with me and the wider team here at Tesco based on powerful, data-grounded insights which have undoubtedly helped us better understand and improve some of the key drivers of our business 
 
Commercial Director (Insurance) 
Tesco Bank Plc 
Any time we’ve given Phil a brief, I and my team have always been confident that we’ll get back new and innovative ways to help the business understand & manage given opportunities or threats, all based on thorough analysis of the available data 
 
UK Data & Analytics Director  
RSA Group Plc 
Tony and the team at Prickly Cactus have been highly effective in helping deliver and embed change by bringing our detailed customer data, together with deep analytical insight and real-time decisioning. Time and again they have proven to drive successful business outcomes. This has led to award winning customer experiences and ROI’s well into 8 and 9 figures per annum. 
 
Their knowledge and ability to grasp the short, medium and long term needs, quickly provides customer success, with the added bonus that we learn something new from every engagement 
 
VP Alliances 
Digital Technologies 
The Prickly Cactus team's deep experience in Financial Services and other regulated businesses makes them a great partner in shaping and enabling strategic technology change in the Banking/FS industry. I particularly value their pragmatic and articulate way of engaging which means they're a real asset across the C-Suite 
 
Head of Transformation 
UK Retail Bank 
 
 

MEET THE TEAM 

 
 
 
 
 
 
 
 
 
TONY BROWN 
MANAGING DIRECTOR 
 
 
 
 
 
 
 
 
 
ANDY WOLSTENHOME 
MANAGING DIRECTOR 
 
 
 
 
 
 
 
 
 
PHIL PATERSON-FOX 
INSURANCE DIRECTOR 
 
 
 
 
 
 
 
 
 
TONY BROWN 
MANAGING DIRECTOR 
 
 
 
 
 
 
 
 
 
ANDY WOLSTENHOME 
MANAGING DIRECTOR 
 
 
 
 
 
 
 
 
 
PHIL PATERSON-FOX 
INSURANCE DIRECTOR 
 
 
 
 
 
 
 
 
 
TONY BROWN 
MANAGING DIRECTOR 
 
 
 
 
 
 
 
 
 
ANDY WOLSTENHOME 
MANAGING DIRECTOR 
 
 
 
 
 
 
 
 
 
PHIL PATERSON-FOX 
INSURANCE DIRECTOR 
 
 
 
 
 
 

 FIND OUT MORE / CONTACT US 

07534 223120 
Wesley Offices, 74 Silver Street, Nailsea, Bristol, England, BS48 2DS 
Prickly Cactus Consulting
Please make an enquiry and we'll get back to you as soon as possible. 
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